Sponsorship can be an incredibly effective strategy. But too many times we see sponsorships fail due to neglect in leveraging the assets.
For rights holders, the challenge remains delivering ROI. Quite often rights holders become too insular in their offerings expecting the sponsor to leverage their investment.
For sponsors, they often make the critical error of failing to allow adequate resources to activate the sponsorship – typically relying on the rights holder to deliver creative solutions and resolving integration of their broader campaign.
Push Industries was established to act as the conduit between rights holders and commercial sponsors to ensure clarity and resolution of objectives and outcomes. Further to this we provide creative strategy to spark excitement, visibility and integration with sponsor’s broader marketing and advertising campaigns.